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Product ID: 408248EAU
 
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Win-Back Strategies for Unsatisfied Customers

OnDemand Webinar (60 minutes)

Discover how to alter the customer's long-term perception and buying behavior.An unsatisfied customer is an opportunity waiting to happen. While loyal customers are the most profitable, turning an unsatisfied customer into a loyal one is most rewarding. This topic will explain the how-tos of developing win-back strategies for unsatisfied customers and practical initiatives your company should seriously consider undertaking.

Authors

Art Hall, Alvarez & Marsal

Agenda

What Is a Win-Back Strategy and Why It Is Important?

Why Developing a Customer Journey Map Is a Critical Step to Understand How to Communicate With Unsatisfied Customers

The Role of Customer Profitability and Lifetime Value Analysis on Win-Back Strategies

Practical Recommendations and Solutions to Develop Your Own Win-Back Strategy Initiative