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Sponsored by Lorman Education
Product ID: 407981EAU
Credit & Course Provided by:

Developing a Writing Style That Focuses on the Reader

OnDemand Webinar (87 minutes)

Gain an understanding on how to write for your reader with confidence.To be convincing you must write for your reader. How convincing is your writing? When we talk in person, we know who we are talking to and how to approach the situation. That is not the case with writing. Do you know who your reader is and what they want and need? It is easy for a writer to forget about their reader. Getting your reader in the right frame of mind is essential and it begins with demonstrating awareness. Understand it is not the amount of explanation that matters. It is writing to connect.


Lauritta Sowa, WiseOwlOps, Inc.


Who Is Your Reader?

• The Purpose of Writing

• Connections and Fellowships

• How Do I Identify My Readers?

• The Five W's

Why Readers Come First

• Demonstrate Awareness of Your Reader

• Expectations

• Considerations

• Impact

Choose Wisely

• Phases of a Document

• Word Choice

• Grammar Violations

• Visualizing Results


• Motivating People to Reach Goals

• Leave No One Behind

• Unite Ideas With Emotions

• Trust Your Instinct

The Complexity of Reading

• Why Are You Reading?

• Readers That Don't Read

• What Does Your Reader Know?

• Information or Enlightenment