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Basic SEO Ideas and Best Practices for Your Business

OnDemand Webinar (58 minutes)

Learn how to develop a cohesive and comprehensive SEO strategy to maximize your organic visibility, site traffic and revenue.Google® owns 94 percent of all searches online. The powerhouse can still make or break a brand, even with heated competition from Facebook® and Amazon®. While search engine optimization (SEO) fundamentals haven't changed significantly in more than a decade (relevant content, streamlined code and credibility factors) Google has put more emphasis on a few key areas that organizations must understand and embrace to remain relevant. Anvil Media President & Founder Kent Lewis will outline the latest SEO best practices, share SEO trends for 2021 and beyond as well as share helpful case studies and resources. Topics covered will include schema markup, voice search, link development and local search strategies. From this presentation, you will be able to develop a cohesive and comprehensive SEO strategy to maximize your organic visibility, site traffic and revenue from Google and other search engines.

Authors

Kent Lewis, Anvil Media, Inc.

Agenda

SEO Best Practices and Tips

• Site Speed

• Schema Markup

• Link Development via PR

Content and Keyword Strategies

• FAQs

• Blog Posts

• Local Search

Recent Trends in SEO

• BERT

• Voice Search

• Personalization

Case Studies

• Anvil

• Dormify

Free Resources

• Blog Posts and Articles

• Cheat Sheets and White Papers

• Ebooks and Webinars