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Business Writing Fundamentals

OnDemand Webinar (90 minutes)

Understand how to write with clarity and precision to become a better business writer.When it comes to accelerating your career success, increasing your chances of getting a job offer or promotion, and even making more money, technical writing skills are highly valued in the marketplace. Conversely, weak communication skills can be a hindrance to your career progression and can even make it difficult at some technology companies to get hired. For example, some business units at Rockwell Automation, the Milwaukee-based automation vendor, specifically evaluate candidates' writing ability, reports Susan Schmitt, senior vice president of human resources. The College Board found that about half of companies surveyed said writing ability is considered when promoting employees and nearly all said they would hold poorly written job application materials against candidates. A recent survey from the National Association of Colleges and Employers found that the ability to create or edit written reports was one of the top 10 skills employers look for when deciding which new college graduates to hire. According to an article published by IEEE, engineers spend 20% to 40% of their workday writing. The higher they move up the corporate ladder, the more writing they do. In this topic, you will learn how to write clear, concise, compelling, even sparkling prose that makes your letters, emails, reports, and other documents more persuasive, more engaging, and easier to read. As a result, your readers will be more receptive to your message, understand what you are telling them, and know what you want them to think, believe, or do next.


Bob Bly, Bob Bly, Copywriter/Consultant


The Keys to Good Business Writing

• Achieving a Conversational Style

• Making Your Writing Clear and Concise

• How to Communicate More Forcefully and Persuasively

The Writing Process

• SAP (Subject, Audience, Purpose) Analysis

• 10 Steps to Writing Better and Faster

• The Exponential Curve of Improvement

Tools of the Business Writer

• Grammar, Punctuation, and Spelling at a Glance

• Principles of Business Composition

• Tricks of the Trade