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How to Integrate Text Messaging Into Your Customer Service Strategy

OnDemand Webinar (68 minutes)

Text messaging is becoming an increasingly popular way to communicate; utilizing text messaging in your customer service efforts could have a positive impact.The biggest threat to any company in today's customer centric world is customer service. Today, customers own the brand and any false step can prove disastrous for any company inattentive. Every business is in business to create and develop new clients which then leads to new jobs, new revenue, and brand commitment. There are so many companies that invest so little advertising because they focus exclusively on the power of customer service to increase revenue. To help increase customer service organizations must use the power of omni-channel marketing to help communicate to customers wherever, however and whenever the customer wants. One of the most prominent is with the use of text messaging. In 2019 the number of mobile phone users is forecast to reach 4.68 billion and that means the power of text messaging to reach clients is not only new but significant. If you desire to reach more customers in less time and create better customer synergy this is the webinar for you. Invest time understanding how to use text messaging to increase your customer service strategy. 64% of consumers with texting capabilities would prefer to use texting over voice as a customer service channel. With customers so pressed for time and quick to make decisions, you need to capture attention as soon as they enter your touchpoint. When customers feel your interaction they are more apt to remain with the brand as well as tell others about the extraordinary service they obtain. Your business must focus on customer service because it is the nexus of all revenue. Creating a focus on your most important asset saves your organization time, recruitment dollars, returns, issues in quality and most crucial allows your customer to speak positively about your brand - lowering marketing costs. If you desire more efficiency, less revenue and handle customer service issues easier, this is the topic for you.

Authors

Drew Stevens, Ph.D., Stevens Consulting Group

Agenda

Customer Service - the Good, the Bad, the Ugly, the Dark Side

Customer Service Trends and Expectations

Top Trends This Year to Keep on Your Customer Service Radar - Mobile Devices

Customer Service and Its Positive Impact on Revenue

Customer Touchpoints - How to Win the Revenue War for Client Experience

How to Create a Customer Touchpoint With Text Messaging

5 Trends to Watch With Customer Service Text Messaging

Top 10 Text Messaging Tips in Customer Service Strategy

Text Messaging Strategies the Create an Instant Win