Marketing and Social Media Writing Tips
Learn valuable tricks and techniques to help optimize your marketing and social media writing.
Is the system your company uses for planning, creating, and promoting content effective? Are your marketing messaging and social media posts strategically tied to your company’s goals? Does your content send the right message, set reasonable expectations your brand can deliver on, and position your company to convert more leads to clients? In this topic, you will learn how to capture the attention of a targeted audience through effective content and convert more leads from that audience - using a combination of software, writing skills, and proven marketing techniques. You’ll receive guidance for and specific examples of the best website content to drive organic search traffic; social media posts that build recognition for (and engagement with) your brand; writing styles and techniques that resonate with your prospective leads for better emails, flyers, landing pages, and ads along with media and graphics that complement your writing and extend your content’s reach, including illustrations and infographics. All of these assets and guidelines will radically improve your process for producing high-impact content. Whether you’re a new or seasoned marketing manager or social media coordinator, or even assisting in content creation as part of your daily duties, you’re going to learn actionable, high-impact tips that you can take back to the office and your team today.