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Product ID: 404289EAU
 
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Overcome Your Competition: Stand Out in a Crowded Marketplace

OnDemand Webinar (81 minutes)

Learn how to create the most compelling sales process with these strategies and techniques. Many brands struggle with the sales process because they operate in a category that has excessive competition, and it's challenging (and expensive) to try and shout above the myriad of competing messages. This topic will guide sales and marketing professionals through a step-by-step process for identifying and sizing your best target market, how to create a unique selling proposition and create compelling content that will appeal to that target, how and where to distribute that content to generate lead demand cost effectively, and how to maximize the user experience once they start engaging with your brand in order to create a positive brand experience and help you stand out from your competition.

Authors

Carolyn Goodman, Goodman Marketing Partners, Inc.

Agenda

Know Your Target: Inside and Out

• How to Source and Leverage Data to Build a Profile of Your Customers and Size Your Target Market

• Data Sources: Both B2B and B2C

Prepare Your Message to Differentiate Your Brand

• Formulate a Unique Selling Proposition

• Understand Barriers to the Buy Cycle

• Create Compelling Content That Recipients Actually Want to Read

Create Demand Through 3rd Parties, SEM, and Other Media

• The Role Each Medium Plays in Driving Leads

• Nurture Leads Through the Buy Cycle With Appropriate Content at Each Phase

Maximize the UX Experience to Create a Positive Brand Impression

• Create Brand Consistency

• Optimize Brand Interactions

Additional Formats

Audio & Reference ManualMore Info
MP3 DownloadMore Info